Boeing has announced its investment in C360 Technologies, a Pittsburgh-based company focusing on 360° video and augmented/virtual reality (AR/VR).

It is the latest investment by Boeing HorizonX’s venture arm established earlier this year.

“Our C360 investment is a powerful example of how HorizonX can access rapid advances in innovation outside aerospace and bring them to our Boeing customers,” said Steve Nordlund, Boeing HorizonX vice president. “Putting additional capital to work and linking C360’s innovators with our Boeing teams allows us to accelerate new solutions, while providing new market access for C360. It’s a win-win — especially for our customers.”

AR/VR applications in aerospace

Potential aerospace applications of C360’s video technology include more capable autonomous systems and other advanced platforms, Boeing says.

Boeing joins a group of investors led by BlueTree Capital making up C360’s $3.5 million oversubscribed series, a fundraising effort that also includes contributions from MI-12 and Pasadena Angels.